By Michael Lee

ISBN-10: 1427754705

ISBN-13: 9781427754707

As a result of the growing to be chance of discounted genuine property prone and on-line festival, the variety of actual property transactions accomplished by way of conventional execs is shedding each year. accordingly, genuine property pros this day are discovering that the fundamental prone of the previous not are adequate to soothe the savvy purchaser attracted to purchasing or promoting a home.


The general fee price dropped sixteen% from 1991 to 2004 in response to analyst actual traits. purely these brokers who how you can justify their commissions can be paid what they’re worthy. In 111 how one can Justify Your fee , writer, actual property dealer, and speaker Michael D. Lee hands actual property pros with new equipment of including worth to their providers with no compromising their livelihoods. utilizing counsel, anecdotes, charts, and figures to stipulate a confirmed process, this advisor offers sensible, tangible, and easy-to-follow steps that upload large worth to a true property enterprise, permitting genuine property pros to stick aggressive in an evolving undefined.

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Additional info for 111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers

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Use this to send pictures to buyers of properties they might be interested in even if they’re not for sale. This gives you and them a clearer idea of what they want, speeding up the buying process. Take a class that teaches you how to use all the features of your software. You’d be surprised how much you can learn and how few technological capabilities you probably use now. At a minimum, master the Microsoft Office Suite, which includes Word, Access, PowerPoint, and Excel. I use Microsoft FrontPage to make sample Web pages for prospective sellers, and Microsoft Publisher for making sample flyers.

Why should I list with you? 25) ANTICIPATE PROBLEMS IN ADVANCE Just as you can anticipate questions from clients, you can anticipate many of the problems that will arise with a real estate transaction. More than anything, your clients want to know that you are the consummate professional and they don’t have to worry about a thing. What better way to soothe their nerves than to let them know what problems will arise before they have a crisis on their hands. What better way to inspire confidence in your abilities than to show them you are so familiar with the ins and outs of the business that you can anticipate difficult predicaments now while they’re still molehills.

That all-important list was the one treasure I really possessed. As a broker, I am well aware that all my other assets aren’t a big selling point to another broker when I am trying to sell my business to him. He knows perfectly well that an office full of agents means nothing because they are all free to leave whenever they want. He has absolutely no claim on these people. And the office location might be golden, but so what? Anyone can find the same kind of location for the cost of first and last months’ rent.

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